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How to Write a LinkedIn About Section That Stands Out
First Line Is Everything
LinkedIn truncates the About section after ~3 lines on mobile. Your first sentence has to earn the click to "see more."
Outcomes Over Responsibilities
Listing what you "did" is forgettable. Listing what changed because of you (revenue, headcount, ARR) is memorable.
Show Personality
A LinkedIn About reads like a profile, not a resume. Inject one human detail, what you care about, what you read, what you build on weekends.
Have a Clear Ask
Close with what you want next: hires, advisory, partnerships, or just conversations. Vague closes get vague replies.
Update Quarterly
A 2022 About in 2026 is a red flag. Even if your role has not changed, the framing should evolve.
Use Industry Keywords
LinkedIn search is keyword-driven. Include the 3-5 terms a recruiter would type to find someone like you.
LinkedIn About Section Mistakes to Avoid
Writing in Third Person
Third-person reads cold and corporate on LinkedIn. First-person is the norm.
Listing Job Duties From Resume
Your About is not a resume. Use it to share perspective, not job descriptions.
No Specific Numbers
"Led teams" means nothing. "Led 12-person team that grew revenue 4x" is concrete.
Forgetting the Ask
Without a clear close, readers do nothing. Tell them why to message you.