Free Lead Generation ROI Calculator — See How Much Evascrape Saves You
Enter your current lead generation numbers and instantly see how much time and money you could save by switching to automated prospecting with Evascrape.
Current Method
With Evascrape
How to Calculate Lead Generation ROI
Lead generation ROI measures the return you receive relative to the total cost of acquiring new leads. The formula is straightforward: subtract your total lead generation costs from the revenue those leads produce, divide by the total cost, and multiply by 100 to get a percentage. A positive ROI means your lead generation efforts are profitable, while a negative ROI signals that you are spending more to acquire leads than those leads are worth.
To calculate your lead generation costs accurately, you need to account for every expense involved in the process. This includes labor costs, which represent the time your sales team or virtual assistants spend researching prospects, finding contact information, and entering data into your CRM. It also includes any software subscriptions you pay for tools like ZoomInfo, Apollo.io, Lusha, or LinkedIn Sales Navigator. Many teams underestimate how much manual prospecting actually costs because they only look at tool subscriptions and ignore the hours their team members spend on repetitive research tasks.
The calculator above factors in both labor and tool costs to give you a complete picture. By comparing your current method against Evascrape's automated scraping, you can see exactly how much time and money you would save each month. The key variables are the number of leads you need, the time it takes to find each lead with your current approach, and the hourly cost of the person doing the work. Even small improvements in time-per-lead compound dramatically at scale.
Why Automated Scraping Beats Manual Prospecting
Manual prospecting is one of the most time-consuming activities in B2B sales. A typical sales development representative spends between 5 and 10 minutes per lead when researching contacts manually. This includes searching LinkedIn, visiting company websites, cross-referencing directories, and verifying email addresses. At 1,000 leads per month, that adds up to over 130 hours of repetitive work, which is essentially a full-time position dedicated entirely to data entry.
Automated scraping tools like Evascrape reduce this time to roughly 30 seconds per lead. The platform handles the entire workflow: it extracts contact details from LinkedIn profiles, Apollo.io searches, and Google Maps listings, then verifies email addresses and phone numbers before delivering clean, structured data directly to your CRM or spreadsheet. This eliminates manual copy-pasting, reduces human error, and frees your team to focus on high-value activities like writing personalized outreach messages and closing deals.
Beyond time savings, automation dramatically improves data accuracy. Manual research is prone to typos, outdated information, and inconsistent formatting. Evascrape validates every data point at the moment of extraction, ensuring that the leads you receive are current, correctly formatted, and ready to use. This higher data quality translates directly into better email deliverability, higher response rates, and ultimately more closed deals per dollar spent on prospecting.
Lead Generation Cost Benchmarks
Understanding industry benchmarks helps you evaluate whether your current lead generation costs are competitive or if you are overpaying for results. According to recent surveys, the average cost per B2B lead ranges from $30 to $200 depending on the industry, target audience, and acquisition channel. Technology companies typically see costs between $40 and $100 per lead, while financial services and healthcare companies can pay $150 or more per lead due to stricter compliance requirements and smaller target audiences.
Manual prospecting tends to be one of the most expensive methods when you factor in fully loaded labor costs. A sales development representative earning $50,000 per year with benefits and overhead costs roughly $30 per hour. If that person spends 8 minutes finding and verifying each lead, the labor cost alone is $4 per lead before any tool subscriptions are added. At scale, a team generating 5,000 leads per month through manual research could easily spend $20,000 or more on labor alone.
In contrast, automated scraping platforms like Evascrape bring the cost per lead down to a fraction of a cent in tool costs, plus roughly 30 seconds of operator time per lead. Even when you include the labor cost of the person managing the scraping workflow, the total cost per lead typically falls below $0.50. This represents a 10x to 20x cost reduction compared to manual methods, which is why teams that switch to automated prospecting see ROI improvements measured in the thousands of percent.
Frequently Asked Questions
How is the ROI calculated?
The calculator compares your total current lead generation costs (labor plus tools) against the equivalent cost with Evascrape. It multiplies the number of leads you need by the time per lead and your hourly rate to get labor costs, then adds your current tool subscription. The same formula is applied using Evascrape's average of 0.5 minutes per lead and $49 per month pricing. The difference between the two totals is your monthly savings, and the ROI percentage shows how much you save relative to the Evascrape cost.
What does Evascrape cost?
Evascrape's plans start at $49 per month, which includes access to LinkedIn scraping, Apollo.io export, Google Maps extraction, and built-in email verification. The calculator uses this base price to estimate your savings. Higher-tier plans are available for teams that need more volume, additional seats, or API access. Visit our pricing page for a full breakdown of features and limits on each plan.
Is manual prospecting really that expensive?
Yes, and most teams significantly underestimate the true cost. When you multiply the minutes spent per lead by hundreds or thousands of leads per month, then convert that time into labor dollars at your team's hourly rate, the numbers add up quickly. A single SDR spending 8 minutes per lead on 1,000 leads burns through 133 hours per month, which at $35 per hour is over $4,600 in labor costs alone. That does not include tool subscriptions, management overhead, or the opportunity cost of having skilled salespeople do data entry instead of selling.
What is the average cost per lead?
The average cost per B2B lead varies widely by industry and acquisition channel. Across all industries, benchmarks range from $30 to $200 per lead. Technology and SaaS companies typically fall in the $40 to $100 range, while professional services, finance, and healthcare tend toward the higher end. With automated scraping tools like Evascrape, many teams bring their cost per lead below $1 when factoring in both tool and labor costs, making it one of the most cost-effective prospecting methods available.
How quickly can I see results?
The ROI improvement is essentially immediate. Once you set up Evascrape and run your first scraping job, you will see the time difference right away. Most users report cutting their lead research time by 90% or more on the first day. The financial savings accumulate over the course of the first month as you redirect the hours previously spent on manual research toward higher-value sales activities. Teams typically see the full ROI reflected in their pipeline metrics within 30 to 60 days of switching.