California · Advertising, public relations and related services

Marketing Agencies in California: 5,926 marketing and advertising agency locations

California has 5,926 marketing and advertising agency locations (Census County Business Patterns 2023), 15.2% of the US total and the largest count of any state. In California, 69% of marketing and advertising agency locations have fewer than five employees, close to the national share of 69%. The average marketing agency location in California employs 11.9 people, against 12.0 nationally. Annual payroll per employee is $103,131 in California and $93,178 for the US as a whole. Los Angeles County alone has 2,460 of them (42% of the state), followed by Orange County with 667.

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Marketing Agencies in California by size

California marketing and advertising agency locations by number of employees, with the US share for comparison (County Business Patterns 2023)
EmployeesLocationsShareUS share
1-4 4,070 68.7% 68.7%
5-9 695 11.7% 12.3%
10-19 456 7.7% 8.1%
20-49 463 7.8% 6.8%
50-99 123 2.1% 2.1%
100-249 76 1.3% 1.3%
250-499 33 0.6% 0.5%
500-999 9 0.2% 0.1%
1,000+ withheld – 0.1%

"Withheld" means the Census Bureau does not publish that cell, usually to protect the confidentiality of a few large employers.

Counties with the most marketing and advertising agency locations in California

California counties, County Business Patterns 2023 (37 counties have published counts)
CountyLocationsShare of state
Los Angeles County2,46041.5%
Orange County66711.3%
San Diego County59210%
San Francisco County3926.6%
Sacramento County2874.8%

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marketing & advertising, public relations & communications
Job titles
Agency Owner, Founder, Managing Director, Head of Client Services
Location
california, us
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Questions

How many marketing and advertising agency locations are in California?

5,926, according to County Business Patterns 2023 (NAICS 5418). 1,161 of them have 10 or more employees.

How does California compare with other states for marketing and advertising agency locations?

California ranks 1st by number of marketing and advertising agency locations. New York has 3,633 and Florida has 3,356.

What would a California marketing agency list cost?

Covering every California marketing agency location with 10 or more employees once would be 1,161 records, about $10 at $9 per 1,000 delivered records.

About the numbers

Business counts: U.S. Census Bureau, County Business Patterns 2023. They count establishments (single physical locations) with paid employees, so firms with several locations count more than once and businesses with no employees are not included. Occupation and pay figures: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024. BLS counts employees only, so self-employed owners are not included in occupation figures. These are public statistics, not the size of the Evascrape database: list cost figures on these pages are upper bounds, because not every location has a matching contact, and you pay only for rows that are delivered. Evascrape prices are from the pricing page: $9 per 1,000 delivered contact records, smallest top-up $10 (about 1,100 records), optional email verification $5 per 1,000, no subscription.