Marketing Agencies in the US: 38,864 marketing and advertising agency locations and how to reach them
The US Census Bureau counted 38,864 marketing and advertising agency locations in its 2023 County Business Patterns (NAICS 5418, advertising, public relations and related services). 81% of them have fewer than 10 employees, and 7,390 have 10 or more. California has the most (5,926, 15% of the US total), and the top three states together hold 33%. Across the country these marketing and advertising agency locations employ 465,231 people, about 12.0 per location.
How big are marketing agencies?
| Employees | Locations | Share |
|---|---|---|
| 1-4 | 26,709 | 68.7% |
| 5-9 | 4,765 | 12.3% |
| 10-19 | 3,148 | 8.1% |
| 20-49 | 2,643 | 6.8% |
| 50-99 | 819 | 2.1% |
| 100-249 | 517 | 1.3% |
| 250-499 | 186 | 0.5% |
| 500-999 | 57 | 0.1% |
| 1,000+ | 20 | 0.1% |
For white-label offers, 2-20 person agencies are the usual buyers, which maps to the 1-10 and 11-20 filters. Holding-group offices show up in the 201-500 band and above.
Where they are
| State | Locations | Share of US |
|---|---|---|
| California | 5,926 | 15.2% |
| New York | 3,633 | 9.3% |
| Florida | 3,356 | 8.6% |
| Texas | 2,670 | 6.9% |
| Illinois | 1,734 | 4.5% |
| Pennsylvania | 1,271 | 3.3% |
| Georgia | 1,222 | 3.1% |
| North Carolina | 1,123 | 2.9% |
| Ohio | 1,041 | 2.7% |
| New Jersey | 1,032 | 2.7% |
State breakdowns: Marketing Agencies in California · Marketing Agencies in New York · Marketing Agencies in Florida.
Who makes the buying decision
Agencies buy white-label services, reporting and ad tools, freelancers and data. The owner or managing director decides in most agencies; in larger groups the head of operations or a department lead evaluates tools first.
| Occupation | Employed |
|---|---|
| General and Operations Managers | 26,460 |
| Marketing Managers | 14,010 |
| Advertising and Promotions Managers | 10,360 |
| Public Relations Managers | 9,340 |
| Sales Managers | 7,880 |
| Computer and Information Systems Managers | 3,830 |
How to build the list in Evascrape
- Industry filter (full search form, after sign-up)
- marketing & advertising, public relations & communications
- Job titles
- Agency Owner, Founder, Managing Director, Head of Client Services
- Location
- united states (or a state, for example california, us)
Agencies receive a lot of cold outreach from other agencies. A list filtered by service keywords (for example SEO, paid social, PR) lets you write to a specific service line instead of the whole category.
Questions
How many marketing and advertising agency locations are there in the US?
The Census Bureau's County Business Patterns 2023 counts 38,864 marketing and advertising agency locations with paid employees under NAICS 5418 (advertising, public relations and related services), of which 26,709 have fewer than five employees.
Which state has the most marketing and advertising agency locations?
California, with 5,926 (15% of the US). New York follows with 3,633 and Florida with 3,356.
Who should I contact at a marketing agency?
Agencies buy white-label services, reporting and ad tools, freelancers and data. The owner or managing director decides in most agencies; in larger groups the head of operations or a department lead evaluates tools first.
What would a marketing agency list cost with Evascrape?
One contact for each of the 7,390 marketing and advertising agency locations with 10 or more employees would be 7,390 records, about $67 at $9 per 1,000 delivered records.
About the numbers
Business counts: U.S. Census Bureau, County Business Patterns 2023. They count establishments (single physical locations) with paid employees, so firms with several locations count more than once and businesses with no employees are not included. Occupation and pay figures: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024. BLS counts employees only, so self-employed owners are not included in occupation figures. These are public statistics, not the size of the Evascrape database: list cost figures on these pages are upper bounds, because not every location has a matching contact, and you pay only for rows that are delivered. Evascrape prices are from the pricing page: $9 per 1,000 delivered contact records, smallest top-up $10 (about 1,100 records), optional email verification $5 per 1,000, no subscription.